WINNING CASES

Best of Show

Project Consent - If it’s not yes, it’s no (Juniper Park \ TBWA)

Best Activity Generating Brand Awareness

GOLD: Project Consent - If it’s not yes, it’s no (Juniper Park \ TBWA)
SILVER: Cineplex - Lily & the Snowman (Zulu Alpha Kilo)
SILVER: Wrigley Canada - Skittles Holiday Pawn Shop (MediaCom Canada / BBDO / Harbinger)

Best Activity Generating Brand Volume

GOLD: Interac - Be In The Black (Zulu Alpha Kilo)
SILVER: Labatt Breweries of Canada - Corona Extra - Summer Starts with Cinco De Mayo (Hunter Straker)

Best Brand Building Campaign

GOLD: Interac - Be In The Black (Zulu Alpha Kilo)
SILVER: Cineplex - Lily & the Snowman (Zulu Alpha Kilo)
BRONZE: Pepsi Foods – Quaker - The Recital (studio m)

Best Cause or Charity Marketing

GOLD: Project Consent - If it’s not yes, it’s no (Juniper Park \ TBWA)
GOLD: SickKids Foundation - Life Unpaused (Cossette)
SILVER: General Mills - Honey Nut Cheerios - Bring Back the Bees (Cossette)
BRONZE: Amnesty International - Barbed Wire (Cossette)

Best Digital Marketing Campaign

GOLD: SickKids Foundation - Life Unpaused (Cossette)
BRONZE: Interac - Interac 21 Day Credit-Free Challenge (Zulu Alpha Kilo)
BRONZE: Perfetti Van Melle – Mentos - Mentos Amazing Journey Contest (Cossette)

Best Pop-Up / Experiential Event

GOLD: Raising the Roof - Coming Soon (Leo Burnett Toronto)
SILVER: Wrigley Canada - Skittles Holiday Pawn Shop (MediaCom / BBDO / Harbinger)

Best Experiential Campaign

SILVER: Labatt Breweries of Canada – Stella Artois Sensorium (Mosaic)
BRONZE: Loblaw Companies Limited – PC Insiders Collection Boutique (Mosaic)

Best Integrated Campaign

GOLD: Labatt Breweries of Canada - Bud Light Living Champion (Anomaly)
SILVER: General Mills - Honey Nut Cheerios - Bring Back the Bees (Cossette)

Best Launch

SILVER: Société des alcools du Québec - SAQ Inspire (Cossette)

Best Insight / Strategy

GOLD: Interac - Merry January (Zulu Alpha Kilo)

Best Niche Targeting

SILVER: New Balance - Only In Canada(s) (Havas Worldwide Canada)
BRONZE: Leon’s - #GetMoveWorthy (TAXI)

Best Small Budget Campaign

SILVER: Amnesty International - Barbed Wire (Cossette)
SILVER: McDonald's Restaurants of Canada - McCafé Cinéma (Cossette)

Best Sponsorship Campaign

GOLD: Labatt Breweries of Canada - Bud Light Living Champion (Anomaly)
SILVER: Labatt Breweries of Canada - Budweiser Metallica Brew (Anomaly)

Best Use of Data

GOLD: Spotify Canada - Music For Your World (Anomaly)

Best Use of Online Video

GOLD: Cineplex - Lily & the Snowman (Zulu Alpha Kilo)
GOLD: Project Consent - If it’s not yes, it’s no (Juniper Park \ TBWA)
SILVER: Procter & Gamble – Always - Unstoppable (Leo Burnett Toronto / Chicago)

Best Use of Design

GOLD: Société des alcools du Québec - SAQ Inspire (Cossette)
SILVER: Labatt Breweries of Canada - Budweiser Metallica Brew (Anomaly)

Best Use of Social Media

BRONZE: WestJet - WestJet Christmas Miracle: 12,000 mini miracles (WestJet / studio m)

Most Innovative Idea or Concept

GOLD: Labatt Breweries of Canada – Stella Artois Sensorium (Mosaic)
SILVER: General Mills - Honey Nut Cheerios - Bring Back The Bees (Cossette)
SILVER: SickKids Foundation - Life Unpaused (Cossette)