Guidelines & Fees

Who May Enter

Entry is open to all marketing and communications agencies, marketing companies and/or manufacturers based in Canada.

All entries must have been developed and executed by people working in the Canadian marketing industry. Concepts conceived or originating in another country and executed in Canada may not qualify or may score lower. All entries must include quantifiable results.

Entries must have run in the Canadian marketplace between January 1, 2016 to March 24, 2017 and with results available at the date of entry. For entries which also ran outside of these dates, the majority (+50%) of the program must have been in-field during calendar '16.

Entry Deadline

Friday, March 24th, 2017 at 5:00 PM EST

The Judging Process

The goal is to select the best campaigns in each category that reflect the highest industry standards of strategic relevance, originality, creative execution and business results. The Jury consists of senior agency and marketing executives who review the cases online during two rounds of judging, then meet live and determine the Best of Show. 

Each campaign is evaluated on:

  • 25% Concept: Given the stated objectives, how strong and relevant is the concept? Is it strategically sound for the brand and the target audience?
  • 25% Originality: How original or innovative is the concept or the "idea" relative to this category and/or target audience. Please identify clearly if this program has been adapted from another market.
  • 25% Execution: How well are all the elements of the program executed? Copy, concept, creative, program implementation?
  • 25% Results: How well does the program perform against the stated objectives? Have credible industry standards been provided to give context of the strength of the results?

Important Dates

Call for entries open on Friday, January 29th, 2017.

Early bird deadline: 5:00 PM EST on Wednesday, March 8th, 2017.

Regular entry deadline: 5:00 PM EST on Friday, March 24th, 2017.

Extended deadline: 5:00 PM EST on Wednesday, April 12th, 2017.

Winners will be announced at the PROMO! Awards Gala event in September.

Entry Fees

Early bird rate:

  • The first 1-3 entries: $325.00 per entry, per category ($375 for non-CAPMA members)
  • 4+ entries (Subsequent entries from the same agency): $300.00 per entry, per category for the 4th entry and each entry after that. ($350 for non-CAPMA members)

Regular rate: 

  • The first 1-3 entries: $395.00 per entry, per category ($425 for non-CAPMA members)
  • 4+ entries (Subsequent entries from the same agency): $325.00 per entry, per category for the 4th entry and each entry after that. ($375 for non-CAPMA members)

Late fee:

  • Surcharge of $150 per entry for all entries received between 5:01 PM EST on March 24th, 2017 and 5:00 PM EST on April 12th, 2017.

In order for entries to qualify for judging, CAPMA must receive payment before the judging process.

Entry payments are accepted online only.

Industry Recognition

Winners are celebrated at the annual Awards Gala in September, which is covered by strategy magazine, and the winning cases are archived online in the PROMO! awards case gallery on the strategy site.

How to Enter

1. Review requirements for who may enter.

2. Register to submit your 2017 PROMO! Awards Entry online. Fill out the registration form. Once complete, you will be taken to the Entry Dashboard where you may add entries.

3. Click the Add New Entry link.

4. Begin to Enter/Edit your PROMO! Awards entry. You will be able to edit and view your entry through the deadline for entries.

5. You will be able to pay for your entry and upload materials starting February 1st, 2017.

6. You must finalize and pay for your entry before the deadline for entries (5:00 p.m. EST on Friday, March 31st, 2017) - or your entry will NOT be submitted to the PROMO! Awards. After the final deadline, your entry will no longer be editable it and it will be submitted for Judging.

Preparing Your Entry

We recommend that you begin preparing your entry well in advance of the deadline. We are accepting the entries online and although this system has been developed to be user-friendly, starting your online entry submission early will allow any questions you have to be resolved in advance of the deadline.

Your online entry will include the following components:

1. Campaign title. If you are entering a campaign more than once, be consistent with the campaign title. This will be the information that appears on any awards, or media or presentation materials. There are three maximum wins per entry (for more than three wins at the same medal level, the jury will choose the most relevant and prestigious categories to award the program).

2. Entry submission form, containing basic information about your entry and your company.

3. Campaign Write-Up. The content of your entry CANNOT show who the submitting agency is in order to prevent any bias either for or against your entry.

4. Artwork (including images, video, audio or PDF files that you will be able to upload to the website). Maximum of 6 program elements to be included for judging. Please see the Tech Specs for file specifications. 

5. Hi-res promotion graphic (submitted in the artwork area), used for publication if your entry should win.

6. Two videos: One case study video at a maximum of 2 minutes. One condensed video at 45 seconds. Important Note: We strongly recommend including a case summary video - please see the 2015 Best of Show winning Kimberly-Clark / U by Kotex - Carmilla as an example of excellence. 

7. It is the entrant's responsibility to select the correct category and to ensure that their entries meet the eligibility requirements. The AToMiC Awards does reserve the right to move submissions into categories deemed suitable however entries submitted in incorrect categories or that are deemed ineligible will not be refunded.

8. Upload Signed Entry Release Form

Associated Files (Campaign Write-Up)

Please supply a description of your campaign as it applies specifically to the category in which you have entered it (maximum of 1000 words). If your campaign has multiple facets, please address category relevance by explaining why it deserves recognition in this specific category, and how central that activity was to the campaign’s overall success. Please ensure that your company name does NOT appear anywhere in your write-up. The write-up should include the following information:

  • Overview: Describe the marketing situation.
    • What is the product/service?
    • How is the product/service positioned within the category?
    • Who is the competition? What is their market share?
    • What were some important factors that were meaningful to the campaign and its success?
  • Campaign Objectives: What were the specific marketing goals this campaign was designed to accomplish (trial, market share, growth, product launch, sales, etc.)?
  • Campaign Description: How did the program work (planning, incentives, activation, time period, advertising, direct mail, sales materials, target market, high/low budget, etc.)?
  • Performance Results: Quantify and explain the campaign's results. Entries without quantified evidence will be penalized and/or disqualified.
    • Associate Files: jpg screen shots, and campaign write ups.