2013 Winners

2013 Winners Gallery

The 13th annual PROMO! Awards continue to celebrate the best that Canada's marketers have to offer in the Brand Activation arena. Brought to you by CAPMA (Canadian Agencies Practicing Marketing Activation), the PROMO! Awards seek out and showcase the best work from the previous year.

Approximately 200 entries were reviewed by an extensive panel of judges from across the country who look for that magical combination of great creative, strategic brilliance and outstanding results.

The awards were handed out at a gala event in Toronto on September 19, 2013.

Best of Show Winner: IKEA - Human Coupons

WINNING CASES

Best of Show

IKEA – Human Coupons

Best Activity Generating Brand Awareness

Chevrolet_Bond_Trials
Target Road Trip
Doritos JACKED Alternate Reality Game

Best Activity Generating Brand Volume

IKEA Moving Day
Mondelez Canada – Cadbury Bike Factory

Best Brand Building Campaign

Mondelez Canada – Granny Smith Launch

Best Cause or Charity Marketing

Raising the Roof – The Street House
Amnesty International – Sharpen Your Pencil

Best Digital Marketing Campaign

Chevrolet Bond Trials

Best Experiential Campaign

Target Road Trip
Raising the Roof – The Street House
IKEA Moving Day

Best Integrated Campaign

Chevrolet Bond Trials
IKEA – Human Coupons
Learn IKEA

Best Use of Direct Marketing

Canada Post Bounce Me!

Best use of Mobile Marketing

Sobeys – Moodie Foodie
Audi Quattro Experience

Best use of Packaging

Purina Wonderfur Winter 2012
Post Foods Canada – CHL Package Promotion (Goalie Edition)
Hidden Valley Ranch Dressing

Best Use of Social Media

James Ready Cover Photo Swap
James Ready Awesome Awards
Mondelez Canada – Screme Eggs Launch

Most Innovative Idea or Concept

IKEA – Human Coupons
Raising the Roof – The Street House
James Ready Cover Photo Swap