WINNING CASES

Best of Show – Commercial

MotoMaster Eliminator / Canadian Tire - Ice Truck

Best of Show – Cause

World Vision Canada - No Child For Sale

Best Activity Generating Brand Awareness

WestJet Christmas Miracle: Real-Time Giving
World Vision Canada - No Child For Sale
Microsoft Canada - Xbox One Source (Mosaic)

Best Activity Generating Brand Volume

WestJet Christmas Miracle: Real-Time Giving
Kraft Dinner - Shamefully Good
Corona Extra, Modelo Molson Imports LP - Day of the Dead

Best Brand Building Campaign

MotoMaster Eliminator / Canadian Tire - Ice Truck
Kraft Canada - MiO Squirt Some
Royal Canadian Mint - Heart of the Arctic

Best Cause or Charity Marketing

World Vision Canada - No Child For Sale
Amnesty International Canada - Minute of Silence, Minute of Hope
Raising The Roof - Repackaging Help

Best Digital Marketing Campaign

Lanctôt Ltée, Louisville Slugger Canada - The Priceless Bat
Microsoft Canada - Xbox One Source (Traffik)
Kraft Canada - MiO Squirt Some
Royal Canadian Mint - Heart of the Arctic

Best Experiential Campaign

Unilever Canada - Magnum Pleasure Store
Microsoft Canada - Xbox One Source (Mosaic)
AMC Networks - The Walking Dead Rotting Finger Countdown

Best Integrated Campaign

World Vision Canada - No Child For Sale
Yellow Pages - Highlight Your Hood
Microsoft Canada - Xbox One Source (Traffik)
TD Bank - Dear Mortgage

Best New Product Launch

Kraft Canada - MiO Squirt Some
Lanctôt Ltée, Louisville Slugger Canada - The Priceless Bat
Microsoft Canada - Xbox One Source (Traffik)

Best Pop-Up Activation

Unilever Canada - Magnum Pleasure Store
La Carnita
Yellow Pages - Dog Park

Best Shopper Marketing/Retail Account Specific Activation

FGL Sports - Sport Chek West Edmonton Mall Flagship Store Launch
Unilever Canada - Dove Self-Esteem Project
Kimberly-Clark - Huggies Baby Room by Design at Walmart

Best Small Budget Campaign

Amnesty International Canada - Minute of Silence, Minute of Hope
AMC Networks - The Walking Dead Rotting Finger Countdown
Mattel Canada - The Hot Wheels Camaro-matic Trending Machine

Best Sponsorship Campaign

Chevrolet Spark, General Motors of Canada - Osheaga
General Motors of Canada - Chevrolet Road Coaster
Labatt Breweries of Canada - Bud Light Sensation

Best Use of Direct Marketing

Boston Pizza International - Rib Stain Camo
Aeroplan - Member Milestones
Earls Kitchen + Bar - The Steak Redemption

Best use of Mobile Marketing

Valentine - Walk Off Your Poutine
Make-A-Wish Canada - Kringl – The Proof of Santa App
Free the Children - WE365 Multiplatform App

Best use of Packaging

Raising The Roof - Repackaging Help
Corona Extra, Modelo Molson Imports LP - Day of the Dead

Best Use of Social Media

WestJet Christmas Miracle: Real-Time Giving
Coca-Cola Canada - Moment Zero Campaign
FGL Sports - Sport Chek Social Flyer

Most Innovative Idea or Concept

MotoMaster Eliminator / Canadian Tire - Ice Truck
Make-A-Wish Canada - Kringl – The Proof of Santa App
Boston Pizza International - Rib Stain Camo