WINNING CASES

Best of Show

Kimberly-Clark / U by Kotex - Carmilla

Best Activity Generating Brand Awareness

Procter & Gamble / Always - #LikeAGirl
Interac – Be In The Black
Labatt Breweries of Canada / Corona Extra – Summer Campaign

Best Activity Generating Brand Volume

Interac – Be In The Black
Mars / Misfits – Dog GIF Party Maker
Labatt Breweries of Canada / Corona Extra – Summer Campaign

Best Brand Building Campaign

Interac – Be In The Black
Labatt Breweries of Canada / Corona Extra – Summer Campaign

Best Cause or Charity Marketing

Amnistie Internationale Canada francophone - #MinuteOfHope
Canadian Tire / Jumpstart – The Big Play
MasterCard Canada – Priceless Surprises – Truckload of Priceless

Best Digital Marketing Campaign

Procter & Gamble / Always - #LikeAGirl
Audi – Tight Parking
TD Bank - #MakeTodayMatter

Best Experiential Campaign

Coca-Cola / Diet Coke – Get a Taste: Style Bar
TD Bank – The New to Bank Tour
Kraft – MiO POV

Best Integrated Campaign

IKEA – House Rules
Tim Hortons – Tim Boston
IKEA – Quick & Easy Room Makeover

Best New Product Launch

Audi – A3 Launch

Best Pop-Up Activation

Tim Hortons – Tims Next Door
IKEA – Inspiration Boxes
Labatt Breweries of Canada / Corona Extra – Summer Campaign – Sun Beam Pop-Up

Best Shopper Marketing/Retail Account Specific Activation

IKEA – Quick & Easy Room Makeover
Unilever / Dove – Camera Shy Program
Kraft - Food Hacks

Best Small Budget Campaign

Canadian Badlands – Help Build the USS Enterprise
Amnistie Internationale Canada francophone - #MinuteOfHope
Bell Media / TSN – Kings and Queens of the Court

Best Sponsorship Campaign

Kraft – MiO POV
Perfetti Van Melle / Mentos – The Amazing Journey Contest
Kruger Products / Scotties Facial Tissue – Power of 10

Best Use of Direct Marketing

Corby Spirit and Wine / The Glenlivet – Squadron 70

Best use of Mobile Marketing

Kraft – MiO POV
Molson Coors / Coors Light - #PimpMyProfile

Best use of Packaging

Tim Hortons - #WarmWishes Holiday Cup

Best Use of Social Media

Kimberly-Clark / U by Kotex - Carmilla
Procter & Gamble / Always - #LikeAGirl
Canadian Badlands – Help Build the USS Enterprise
Amnistie Internationale Canada francophone - #MinuteOfHope

Most Innovative Idea or Concept

Tim Hortons – Tims Next Door
Kimberly-Clark / U by Kotex - Carmilla
Mark’s – Ready to Winter