How do you make a popular restaurant even more popular in an ever-expanding market? Throw a massive cultural event that brings together everything the restaurant stands for: street food, street art and street music.

The solution was Dos by La Carnita, which brought international leaders of street art, food and sounds under one roof for one night only.

The event sold out in days (2,600 tickets) and had people posting on Craigslist. It earned over 59 million media impressions, including Huffington Post's "Best of 2013" list. And it caused restaurant sales to jump 8% and led to the agency's three biggest wins, totalling nearly $1 million in new business.