2014 Winners


2014 Winners Gallery

The 14th annual PROMO! Awards celebrate the best Canadian Brand Activation programs. Brought to you by CAPMA (Canadian Agencies Practicing Marketing Activation), the PROMO! Awards are judged by a panel of senior industry execs who look for breakthrough creative, strategic brilliance and outstanding results.

The awards were handed out at a gala event in Toronto on September 18, 2014.


Pictured: Best of Show - Commercial (MotoMaster Eliminator / Canadian Tire - Ice Truck)

WINNING CASES

Best of Show – Commercial
MotoMaster Eliminator / Canadian Tire - Ice Truck
Best of Show – Cause
World Vision Canada - No Child For Sale
Best Activity Generating Brand Awareness
WestJet Christmas Miracle: Real-Time Giving
World Vision Canada - No Child For Sale
Microsoft Canada - Xbox One Source (Mosaic)

Best Activity Generating Brand Volume
WestJet Christmas Miracle: Real-Time Giving
Kraft Dinner - Shamefully Good
Corona Extra, Modelo Molson Imports LP - Day of the Dead

Best Brand Building Campaign
MotoMaster Eliminator / Canadian Tire - Ice Truck
Kraft Canada - MiO Squirt Some
Royal Canadian Mint - Heart of the Arctic

Best Cause or Charity Marketing
World Vision Canada - No Child For Sale
Amnesty International Canada - Minute of Silence, Minute of Hope
Raising The Roof - Repackaging Help

Best Digital Marketing Campaign
Lanctôt Ltée, Louisville Slugger Canada - The Priceless Bat
Microsoft Canada - Xbox One Source (Traffik)
Kraft Canada - MiO Squirt Some
Royal Canadian Mint - Heart of the Arctic

Best Experiential Campaign
Unilever Canada - Magnum Pleasure Store
Microsoft Canada - Xbox One Source (Mosaic)
AMC Networks - The Walking Dead Rotting Finger Countdown

Best Integrated Campaign
World Vision Canada - No Child For Sale
Yellow Pages - Highlight Your Hood
Microsoft Canada - Xbox One Source (Traffik)
TD Bank - Dear Mortgage

Best New Product Launch
Kraft Canada - MiO Squirt Some
Lanctôt Ltée, Louisville Slugger Canada - The Priceless Bat
Microsoft Canada - Xbox One Source (Traffik)

Best Pop-Up Activation
Unilever Canada - Magnum Pleasure Store
La Carnita
Yellow Pages - Dog Park

Best Shopper Marketing/Retail Account Specific Activation
FGL Sports - Sport Chek West Edmonton Mall Flagship Store Launch
Unilever Canada - Dove Self-Esteem Project
Kimberly-Clark - Huggies Baby Room by Design at Walmart

Best Small Budget Campaign
Amnesty International Canada - Minute of Silence, Minute of Hope
AMC Networks - The Walking Dead Rotting Finger Countdown
Mattel Canada - The Hot Wheels Camaro-matic Trending Machine

Best Sponsorship Campaign
Chevrolet Spark, General Motors of Canada - Osheaga
General Motors of Canada - Chevrolet Road Coaster
Labatt Breweries of Canada - Bud Light Sensation

Best Use of Direct Marketing
Boston Pizza International - Rib Stain Camo
Aeroplan - Member Milestones
Earls Kitchen + Bar - The Steak Redemption

Best use of Mobile Marketing
Valentine - Walk Off Your Poutine
Make-A-Wish Canada - Kringl – The Proof of Santa App
Free the Children - WE365 Multiplatform App

Best use of Packaging
Raising The Roof - Repackaging Help
Corona Extra, Modelo Molson Imports LP - Day of the Dead

Best Use of Social Media
WestJet Christmas Miracle: Real-Time Giving
Coca-Cola Canada - Moment Zero Campaign
FGL Sports - Sport Chek Social Flyer

Most Innovative Idea or Concept
MotoMaster Eliminator / Canadian Tire - Ice Truck
Make-A-Wish Canada - Kringl – The Proof of Santa App
Boston Pizza International - Rib Stain Camo